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Generative Artificial Intelligence in Finance: a 2025 Guide

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Generative artificial intelligence in finance is reshaping how teams handle communication, reporting, and data analysis. Unlike traditional artificial intelligence, which focuses on identifying patterns or automating decisions, generative AI can create new content—like drafting reports, narratives, or even code—based on existing financial data.

Its growing role in the financial services industry is more than a trend. From global financial institutions to mid-sized accounting firms, finance leaders are exploring how generative AI tools can streamline processes, reduce repetitive tasks, and support faster decision-making. With its ability to analyze vast amounts of structured and unstructured data, generative AI offers a new layer of AI capabilities that is beginning to influence how finance professionals work.

In this article, we’ll explore how generative AI is used across finance functions. You’ll learn about real-world use cases, key benefits and potential risks, and how finance teams are adopting and governing these tools. We’ll also walk through leading platforms enabling AI in finance and provide insights into where this technology is heading.

Whether you’re navigating the rapidly evolving landscape of financial technology or are simply curious about the future of finance transformation, this guide will give you a grounded understanding of how generative artificial intelligence is impacting the financial sector.

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What Is Generative Artificial Intelligence in Finance?

Generative artificial intelligence in finance refers to the use of AI systems that can produce new content—such as text, images, code, or data visualizations—based on existing financial data. These systems are often powered by large language models (LLMs) like ChatGPT or Claude, and they’re designed to generate human-like responses, summaries, or structured outputs.

In finance, this means more than just automating tasks. Generative AI is helping finance professionals draft audit memos, write financial reports, generate policy language, and even produce Python scripts or Excel macros for modeling. It supports the creation of narratives from forecasting models, transforming raw financial outputs into readable and useful commentary for stakeholders.

This capability differs from traditional AI applications like predictive analytics or robotic process automation (RPA), which focus on identifying trends or automating existing processes. Predictive analytics helps anticipate outcomes. RPA automates rule-based tasks. Generative AI, on the other hand, creates original content that didn’t exist before.

Generative AI applications are being used to process both structured and unstructured data—everything from balance sheets and budgets to email threads and audit notes. That makes them highly versatile across finance functions, from financial planning and reporting to internal controls and compliance support.

Use Cases of Generative AI in Finance

Generative AI is finding practical use across multiple finance functions. From report creation to client communication, here are the top applications driving adoption in financial institutions and accounting teams.

Financial Reporting and Narrative Generation

Finance professionals spend significant time creating reports and executive summaries. Generative AI tools can now:

  • Auto-generate monthly management reports

  • Draft earnings summaries using structured and unstructured data

  • Write variance explanations and narrative overviews

This helps finance teams streamline processes and focus on higher-level analysis.

Risk & Compliance

Staying current with evolving regulations is time-consuming. Generative AI in finance supports:

  • Drafting internal control documentation

  • Writing audit memos, risk management policies, and regulatory updates

  • Creating consistent policy language with minimal manual input

These tools support finance operations while reducing repetitive tasks.

Forecasting Support

While traditional AI focuses on predictive analytics, generative AI supports communication around forecasts by:

  • Assisting in scenario modeling documentation

  • Generating summaries from forecasting tools for finance leaders

This enhances strategic insights while improving speed to insight.

Finance Operations & Shared Services

Within finance operations, generative AI helps automate:

  • Drafting accounts receivable/payable (AR/AP) emails

  • Writing internal stakeholder messages across departments

  • Creating templates for repetitive communications

It improves operational efficiency and service delivery across teams.

Investor & Client Communication

Generative AI applications also improve how financial services firms engage with clients. These tools are now used to:

  • Create personalized investment strategies and investor reports

  • Generate fast, accurate responses to standard client inquiries

  • Improve customer interaction by reducing manual effort

This improves client experience while allowing staff to focus on more complex requests.

Benefits of Generative AI in Finance

Generative AI tools are delivering measurable advantages across finance functions. Here’s how they’re helping finance teams move faster, communicate better, and operate more efficiently.

  • Efficiency gains: Generative AI reduces the time spent drafting reports, emails, and internal documentation. This frees up finance professionals to focus on analysis and decision-making.

  • Standardization: AI systems help maintain consistent tone and language across financial products, reports, and communications. This is especially helpful for large financial institutions managing complex documentation.

  • Cost reduction: By automating repetitive tasks and low-value content creation, finance leaders can lower costs tied to manual work.

  • Speed to insight: AI in finance can quickly summarize data into readable insights. This supports faster responses to changing market conditions and improves business decisions.

  • Cross-functional support: Generative AI applications help bridge gaps between accounting, compliance, and planning teams. It improves communication and aligns reporting efforts.

The benefits of AI technologies in finance go beyond automation. They support finance transformation and enhance the role of human intelligence by enabling smarter, faster service delivery.

Risks and Challenges of Using Generative AI in Finance

While generative artificial intelligence offers clear advantages, it also introduces potential risks that finance leaders need to manage carefully.

  • Hallucinations and factual inaccuracy – Generative AI models sometimes produce incorrect or misleading content. In finance, this can lead to misstatements in reports or misinformed business decisions.

  • Regulatory and legal exposure – Financial institutions must follow strict compliance rules. If AI-generated outputs are used in disclosures or client communications without proper oversight, there’s a risk of violating regulations.

  • Bias in output – AI models can reflect biases present in their training data. This may lead to skewed financial reporting or unfair assessments in risk management workflows.

  • Data sensitivity and privacy concerns – Generative AI tools often require access to internal documents. Uploading confidential financial data without secure guardrails puts sensitive information at risk.

  • Overreliance and lack of oversight – There’s a temptation to fully trust AI systems, especially when they appear accurate. But without human review, finance teams risk missing context or spotting subtle errors.

Addressing these challenges requires governance policies, clear AI usage boundaries, and human-in-the-loop validation—especially in high-stakes finance processes.

How Finance Teams Are Adopting Generative AI

Illustration of a finance team in a meeting

The adoption of generative artificial intelligence in finance is growing rapidly, but most teams are approaching it through controlled pilots and structured integrations. Here’s how finance leaders are introducing AI capabilities without compromising quality or compliance.

Running Internal Pilots With Guardrails

Large financial institutions are starting with internal use cases, such as automated report drafting, narrative generation, or GPT-based chatbots for internal queries. These pilots typically use anonymized data and human validation to avoid risks.

Tip: Start small. Assign a dedicated group (like financial planning or controllership) to test a specific AI use case, such as generating monthly commentary. Use clear success metrics like reduced turnaround time or improved report consistency.

Embedding AI in Existing Finance Tools

Finance teams are increasingly using generative AI tools integrated directly into platforms they already rely on:

  • GPT-powered Excel plugins for summarizing financial data

  • AI features in ERP systems for drafting policy notes or generating payment summaries

  • Power BI extensions that generate text narratives from dashboards

This makes AI adoption seamless, without forcing teams to learn new tools.

Tip: Identify repetitive tasks within current tools—like variance explanations or reconciliation notes—and pilot AI-powered add-ons that can speed them up. Prioritize tools that integrate directly into your team’s workflow to avoid productivity drops.

Leveraging Cloud Platforms With Finance-Specific Controls

Vendors like Microsoft, Google Cloud, and IBM offer secure generative AI environments tailored for the financial services industry. These platforms provide built-in compliance and data privacy features.

Tip: Work closely with IT and risk teams to evaluate platforms that offer finance-grade security. Choose solutions that support private LLMs, on-prem deployment, or zero data retention for sensitive financial data.

Forming Cross-Functional AI Working Groups

Successful AI in finance adoption often comes from collaboration. Finance professionals must work with IT, compliance, legal, and data science teams to build responsible deployment strategies.

Examples of effective collaboration include:

  • Defining approved use cases for generative AI

  • Building prompt libraries for standardized reporting tasks

  • Creating approval workflows for all AI-generated outputs

Tip: Hold monthly syncs between finance, IT, and compliance leads to review current AI usage, identify new pain points, and refine governance. Assign an AI champion within finance to lead coordination and education efforts.

Training Finance Professionals in Prompting and AI Review

Finance roles are evolving. Many teams are upskilling staff to become AI supervisors—learning how to write better prompts, validate outputs, and fine-tune results.

Tip: Train your team on how to structure prompts clearly (e.g., “Summarize this P&L statement with three key takeaways”). Encourage a mindset where AI is treated as a co-pilot, not a replacement.

By adopting generative AI in structured, transparent ways, finance teams can improve efficiency while preserving trust, accuracy, and compliance.

Tools & Platforms Enabling Generative AI in Finance

Finance teams are turning to a mix of general-purpose large language models and finance-specific tools to bring generative AI capabilities into daily operations. Here are the main categories of platforms being used and how they fit into the finance tech stack.

General LLMs With Compliance Guardrails

OpenAI, Claude, and Gemini are powerful large language models that many teams use internally. These models can summarize reports, draft documentation, or even write Python for data analysis—if deployed securely.

Example use case: A finance team uses OpenAI’s API with in-house data controls to auto-generate internal audit memos while retaining oversight.

Tip: Always pair general-purpose models with enterprise-grade security settings. Limit access to financial data and avoid uploading sensitive content without strict controls.

Finance-Specific GPTs and Assistants

Custom GPTs trained on financial terminology are being developed by financial institutions and tech vendors. These models understand industry-specific terms like “variance analysis,” “working capital,” or “revenue recognition.”

Example use case: An accounting team uses a finance GPT to draft policy documents and generate audit narratives during the month-end close.

These fine-tuned models reduce the risk of hallucinations and align more closely with the structure and tone expected in financial communications.

Enterprise Platforms With Built-In Gen AI Features

Many platforms finance teams already use now come with integrated generative AI tools:

  • Microsoft Copilot: Generates summaries, emails, or visualizations directly inside Excel or PowerPoint.

  • Google Cloud’s finance AI suite: Offers tools for data extraction, modeling, and commentary generation.

  • IBM Watsonx: Provides generative AI for the financial services industry with a focus on secure deployment.

Tip: Start by exploring AI features within tools your team already uses. Focus on areas like financial planning models, AR/AP workflows, or audit support—where generative AI can save time without introducing risk.

These platforms are helping finance teams move beyond experimentation toward real productivity gains—without sacrificing control or compliance.

Governance and Human Oversight

As generative AI becomes more embedded in finance processes, strong governance is critical. Finance leaders must set clear boundaries, develop usage policies, and maintain human oversight to protect accuracy and compliance.

1. Human-in-the-Loop Review

Qualified finance professionals must review AI-generated content before it’s used in disclosures, investor communications, or regulatory filings. Even when tools are accurate, they may miss subtle financial contexts or introduce unintended bias.

Tip: Set up a review checklist for AI outputs—focusing on factual accuracy, tone, alignment with financial standards, and consistency with prior reporting.

2. Define Boundaries for AI-Generated Content

Not all financial content should be produced by AI. Finance teams should define where AI-generated outputs are allowed and where they’re off-limits.

Examples of clear boundaries:

  • ✅ AI may draft internal reports or memos

  • ❌ AI may not generate footnotes in audited financial statements

  • ✅ AI may assist with first drafts of budget narratives

  • ❌ AI may not publish investor-facing commentary without approval

This approach helps prevent overreliance on AI tools while keeping finance functions compliant.

3. Create Clear AI Usage Policies

Policies should spell out approved tools, use cases, and roles. Include guidelines for prompt structure, review responsibilities, and acceptable data inputs.

Tip: Collaborate with legal, IT, and compliance teams to write an AI usage policy that fits your finance team’s workflows. Revisit it quarterly as tools and regulations evolve.

4. Empower Finance Professionals as AI Editors

Rather than replacing staff, generative AI shifts their role. Finance professionals become reviewers, prompt designers, and editors of AI-generated content.

Tip: Offer training sessions on how to write effective prompts and how to edit AI drafts. Encourage a hands-on role in shaping outputs instead of passively accepting them.

In the financial services industry, where precision and trust are non-negotiable, human oversight remains essential—even as AI systems grow more capable.

The Future of Generative AI in Finance

Generative artificial intelligence in finance is still evolving, but its direction is clear: more integration, smarter tools, and greater collaboration between humans and machines. Here’s what finance professionals can expect in the coming years.

Embedded in Financial Workflows

Generative AI will become a standard part of daily finance functions—from FP&A to audit preparation.

Expected changes include:

  • Drafting budget narratives based on model outputs

  • Assisting with audit documentation, including supporting schedules and risk assessment notes

  • Writing commentary and observations for variance analyses or financial planning models

As AI capabilities expand, the time saved on documentation will free teams to focus more on interpretation and analysis.

Rise of Virtual Finance Assistants

Virtual assistants powered by large language models will support finance operations by:

  • Answering internal queries (“What’s our current cash flow forecast?”)

  • Generating standard documents on demand

  • Supporting finance teams during close cycles or planning reviews

These AI applications will help streamline processes and improve operational efficiency without increasing headcount.

More Secure, Specialized LLMs

The next wave of AI innovation will likely focus on domain-specific models trained exclusively on financial data. These will offer:

  • Better accuracy in financial language

  • Lower risk of hallucinations

  • Compliance-ready outputs for the financial services industry

This shift will help mitigate potential risks tied to generic AI models.

Evolving Finance Roles

As AI tools become more advanced, finance professionals will take on new responsibilities—acting as AI supervisors, prompt engineers, and interpreters of AI-generated content.

Example: A financial analyst might spend less time drafting reports and more time refining AI prompts and validating model outputs for business intelligence.

Hybrid Reporting Environments

AI + human workflows will become the norm. Generative AI tools will draft, summarize, and highlight key trends. Human reviewers will verify and finalize the messaging before publication.

The future of generative AI in finance isn’t about replacing people. It’s about enabling smarter decision-making processes, lowering costs, and making the most of both machine learning and human intelligence.

FAQs About Generative Artificial Intelligence in Finance

How is generative AI used in finance?

Generative AI is used to draft reports, create forecasting narratives, automate policy documents, and respond to client inquiries. It’s especially helpful in areas like investment research, where it can quickly generate summaries and trend analyses. This helps finance teams operate more efficiently while navigating the dynamic world of financial operations.

How is artificial intelligence used in finance?

Artificial intelligence supports a broader range of use cases across the financial markets, including risk scoring, credit analysis, compliance monitoring, and fraud prevention. AI tools focused on enhancing fraud detection are particularly useful for identifying suspicious patterns across large transaction datasets in real time.

Is there a finance GPT?

Yes. Some financial institutions and vendors are developing specialized GPTs trained on financial data, terminology, and regulatory content. These tools are designed to address the critical challenges of accuracy, compliance, and tone—making them better suited for use in high-stakes finance environments where precision matters.

How can generative AI be used in accounting?

In accounting, generative AI can help draft journal entries, variance explanations, and close process notes. It supports better data management by organizing structured and unstructured inputs efficiently. When guided by a trained data scientist and reviewed by finance professionals, it becomes a valuable part of the AI toolkit.

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