An example of persuasive email is a message specifically crafted to convince the recipient to take a particular action, such as making a purchase, scheduling a meeting, or replying to an inquiry. These emails are critical in both professional and personal communication, helping businesses connect with the right decision-maker, streamline sales pipelines, and drive results.
A persuasive sales email combines key elements, such as effective subject lines, a professional tone, and compelling word choice, to resonate with the reader. Whether your goal is to include a meeting link, address a pain point, or make a big ask, tailoring your message to the recipient is essential for success.
This guide provides persuasive email examples and a few ideas to help you create short emails that are impactful and actionable. You’ll also learn a few ways to use persuasive email copy to boost engagement, pique curiosity, and connect with your audience.
Key Elements of a Persuasive Email
Creating a convincing email requires mastering the core elements that work together to engage the reader and drive action. Each component, from the subject line to the call to action, plays a crucial role in crafting a persuasive email.
Subject Line
An effective subject line is the gateway to your email. It needs to pique curiosity, highlight a benefit, or create urgency to capture the recipient’s attention. A well-chosen subject line ensures that your email stands out in a crowded inbox.
Example subject line: “Unlock the Secret to Boosting Your Sales Pipeline Today.”
By making the subject line engaging and targeted, you increase the chances of the recipient opening your email and reading further.
Opening Line
The opening line sets the tone for your message and should immediately connect with the recipient. Address their pain points, highlight their achievements, or reference their company to make the email relevant and personal.
Example opening line: “Hi [Recipient’s Name], I noticed that [prospect’s company] recently expanded in [specific area]. Congratulations! I’d love to share a few ways we can help you achieve even greater success.”
Body Content
The body content is where you present the solution to the recipient’s problem. Use clear and concise wording, provide social proof, and ensure your persuasive email copy resonates with the reader’s needs.
Example body content: “At [Your Company], we’ve worked with co-founders and decision makers across [industry] to address challenges like [specific pain point]. For instance, [Client Name] increased lead generation by 30% after implementing our solution. Let’s discuss how we can do the same for [prospect’s company].”
Call to Action (CTA)
Every persuasive email must include a clear call to action. Whether it’s clicking a meeting link, scheduling a demo, or replying to the email, the CTA should be actionable and easy to follow.
Example CTA: “Let’s set up a quick call to discuss how [Your Solution] can benefit your team. Does Thursday at 2 PM work for you?”
Personalization
Personalization is key to a convincing email. Addressing the recipient by name, referencing their company, and tailoring the message to their specific needs builds trust and increases engagement.
Examples of Persuasive Emails by Type
Persuasive emails can be tailored for various purposes, from sales and outreach to fundraising and event invitations. Below, we provide detailed examples for each type, showcasing multiple approaches to craft impactful messages.
Sales Email Examples
Sales emails are designed to encourage potential customers to take action, such as purchasing a product or scheduling a demo. Each approach below demonstrates a unique strategy to persuade.
Approach 1: Emphasizing Urgency
Subject line: Don’t Miss Out – Save 30% on [Product] Before Midnight!
Hi [Recipient’s Name],
I wanted to let you know about a special opportunity to experience [Product/Service] at a 30% discount, but only for the next 12 hours.
This offer is designed to help you address [specific pain point] and start seeing results immediately, whether that’s [specific benefit, e.g., saving time, increasing efficiency, or boosting sales].
Act now to lock in your savings:
[CTA Button: Claim Your 30% Discount Now]
Looking forward to helping [prospect’s company] achieve [specific goal]!
Best regards,
[Your Name]
Approach 2: Highlighting Value
Subject line: Discover How [Product/Service] Can Boost Your Results
Hi [Recipient’s Name],
After researching [prospect’s company], I noticed that you’re focused on [specific area or goal, e.g., enhancing team productivity].
[Product/Service] has been helping companies in [recipient’s industry] achieve measurable results like:
[Benefit 1]: Save X hours weekly by automating repetitive tasks.
[Benefit 2]: Improve team collaboration with intuitive tools.
[Benefit 3]: Increase revenue by enhancing lead conversion.
For example, [Client Name] reported a [specific improvement] after implementing [Product/Service].
Would you be available for a quick call this week to explore how we can help [prospect’s company] achieve similar success?
[CTA Button: Let’s Connect]
Looking forward to hearing from you!
Best regards,
[Your Name]
Approach 3: Leveraging Social Proof
Subject line: See How [Company Name] Increased Sales by 25% With [Product/Service]
Hi [Recipient’s Name],
I’m reaching out to share how [Well-Known Company] achieved remarkable results using [Product/Service]. By addressing [specific pain point], they were able to:
Increase sales by 25%.
Save 10+ hours weekly on manual processes.
Streamline internal communication.
We’d love to help [prospect’s company] achieve similar success. Let’s set up a quick call to explore how we can customize our solution to fit your unique requirements.
[CTA Button: Schedule a Call]
Let me know a time that works for you!
Best regards,
[Your Name]
Cold Outreach Email Examples
Cold outreach emails aim to establish initial contact with potential clients or partners. These emails should build rapport, demonstrate value, and encourage a response. With cold emails, it’s important to find working companies’ emails to reach the right person. To do that, consider using a corporate email database.
Approach 1: Highlighting a Mutual Interest
Subject line: Loved Your Recent [Project/Announcement]!
Hi [Recipient’s Name],
I recently came across [specific project or announcement] by [prospect’s company] and was impressed by your team’s work in [specific area].
At [Your Company Name], we specialize in helping businesses like yours achieve [specific benefit, e.g., better lead generation or operational efficiency]. I’d love the opportunity to discuss how we can support your goals in [specific area].
Are you available for a quick call next week?
Looking forward to hearing from you!
Best regards,
[Your Name]
Approach 2: Offering Value Upfront
Subject line: Quick Tip for [Prospect’s Company]
Hi [Recipient’s Name],
While reviewing [prospect’s company]’s work in [specific area], I noticed a potential way to [solve a pain point or achieve a goal]. At [Your Company Name], we’ve helped similar organizations address this challenge by providing [specific solution].
To give you a head start, I’d like to share a free [resource/tool/tip] that could immediately benefit your team. Let me know if I can send it over!
If this sounds helpful, I’d also love to explore how we can collaborate to drive even better results.
Best regards,
[Your Name]
Approach 3: Addressing a Problem
Subject line: Struggling With [Pain Point]?
Hi [Recipient’s Name],
I noticed that many companies in [prospect’s industry] face challenges with [specific problem, e.g., streamlining operations or reducing costs]. At [Your Company Name], we specialize in solving these issues using [specific solution].
For example, [Company Name] in your industry saw [specific improvement, e.g., a 20% boost in efficiency] within three months of implementing our approach.
Would you be open to a quick chat to explore how we can achieve similar results for [prospect’s company]?
Looking forward to your response!
Best regards,
[Your Name]
Fundraising Email Examples
Fundraising emails are crafted to inspire recipients to contribute to a cause. These emails leverage emotional appeal, impactful statistics, and clear calls to action to drive donations.
Approach 1: Emotional Appeal
Subject line: Your Support Could Change Lives Today
Dear [Recipient’s Name],
Every [timeframe], [specific problem] affects countless lives. At [Organization Name], we are dedicated to making a difference, but we can’t do it without your help.
By donating just [specific amount], you can help provide [specific benefit, e.g., meals, education, or medical care]. Your contribution, no matter the size, creates real impact and brings hope to those who need it most.
Click below to make your donation now:
[CTA Button: Donate Today]
Thank you for your kindness and generosity. Together, we can change lives.
Sincerely,
[Your Name]
Approach 2: Tangible Impact
Subject line: Here’s How Your Donation Makes a Difference
Dear [Recipient’s Name],
At [Organization Name], every contribution counts. With your support, we’ve already [specific achievement, e.g., built 10 schools, provided clean water to 5,000 families, etc.].
Your donation today can help us reach even more people. For example:
$20 provides [specific benefit, e.g., a week’s worth of meals for a family].
$50 funds [specific benefit, e.g., educational materials for a classroom].
$100 supports [specific benefit, e.g., life-saving medical treatment].
Together, we can make a significant impact. Will you join us?
[CTA Button: Make Your Contribution Now]
Thank you for standing with us.
Warm regards,
[Your Name]
Approach 3: Urgency in Crisis
Subject line: Urgent: Help Us Respond to [Crisis Name]
Dear [Recipient’s Name],
A crisis is unfolding in [specific region or context], and we need your help to act immediately. Thousands of families are [specific impact, e.g., displaced, hungry, in need of medical assistance], and your support can bring relief.
Your donation today will go directly toward providing [specific resource or aid, e.g., emergency shelter, food, or clean water]. Time is critical, and every moment counts.
Please click below to join our urgent response efforts:
[CTA Button: Donate Now]
With gratitude,
[Your Name]
[Your Role]
Event Invitation Email Examples
Event invitation emails are designed to encourage recipients to attend a webinar, conference, or in-person gathering. These emails highlight the value of the event and provide clear instructions for registration.
Approach 1: Highlighting Benefits
Subject line: Don’t Miss Out – Exclusive Insights at [Event Name]
Hi [Recipient’s Name],
We’re excited to invite you to [Event Name], taking place on [date]. This [event type] will feature [specific highlight, e.g., industry leaders, exclusive workshops, or actionable insights] to help you [specific goal].
Here’s why you should attend:
Network with peers and industry experts.
Gain actionable strategies for [specific challenge].
Access exclusive content not available elsewhere.
Seats are filling up fast, so make sure to secure your spot today!
[CTA Button: Register Now]
Looking forward to seeing you there!
Best regards,
[Your Name]
[Your Title]
Approach 2: Creating Excitement
Subject line: You’re Invited! Join Us for [Event Name]
Hi [Recipient’s Name],
You’re officially invited to [Event Name], the [specific type of event] happening on [date]. This event is a unique opportunity to [specific value, e.g., learn from experts, gain industry insights].
Highlights of the event include:
[Speaker Name]: Sharing their expertise on [specific topic].
Interactive workshops: Designed to address [specific pain point].
Networking opportunities: Meet professionals from [specific industry].
Don’t wait—register now to secure your place and take advantage of this amazing opportunity.
[CTA Button: Save Your Spot]
Looking forward to having you join us!
Warm regards,
[Your Name]
[Your Title]
Approach 3: Leveraging Exclusivity
Subject line: An Exclusive Invite Just for You – [Event Name]
Hi [Recipient’s Name],
We’re thrilled to offer you an exclusive invitation to [Event Name], taking place on [date]. This event is designed specifically for [target audience, e.g., professionals in your industry] to gain [specific benefit, e.g., cutting-edge knowledge, insider tips].
This exclusive event offers:
VIP sessions: Learn directly from [specific speaker or expert].
Private networking opportunities: Connect with leaders in your field.
Resources tailored for you: Gain access to [specific tools, strategies].
Spaces are limited, and this opportunity is only available to select individuals. Don’t miss your chance to participate.
[CTA Button: Reserve Your Spot Now]
We can’t wait to welcome you!
Best regards,
[Your Name]
Follow-Up Email Examples
Follow-up emails are critical for maintaining communication after an initial interaction. Whether reconnecting after a meeting or re-engaging a prospect who hasn’t responded, these emails should be polite, clear, and action-driven.
Approach 1: Re-engaging After No Response
Subject line: Just Following Up – Any Thoughts on [Topic]?
Hi [Recipient’s Name],
I hope this email finds you well. I wanted to follow up on my previous message about [specific topic, e.g., a product demo or collaboration opportunity]. I understand you’re busy, but I’d love to hear your thoughts or answer any questions you might have.
If now isn’t the right time, feel free to let me know when it would be more convenient to connect.
Looking forward to your reply!
Best regards,
[Your Name]
Approach 2: After a Meeting or Interaction
Subject line: Great Talking With You – Next Steps
Hi [Recipient’s Name],
It was a pleasure speaking with you about [specific topic] during [meeting or event]. I appreciated the chance to learn more about [recipient’s company or goals] and how [specific solution] might help.
As a next step, I’d be happy to [specific action, e.g., provide additional information, schedule a demo]. Let me know what works best for you!
Thanks again for your time, and I look forward to continuing the conversation.
Best regards,
[Your Name]
Approach 3: Creating Urgency in a Follow-Up
Subject line: Last Chance to Act on [Offer/Opportunity]
Hi [Recipient’s Name],
I wanted to remind you about the [specific offer or opportunity] we discussed, which expires on [date]. This is a fantastic chance to [specific benefit, e.g., save time, boost efficiency], and I’d hate for you to miss it.
If you’re interested, let’s schedule a quick call to finalize the details. Let me know what time works best for you!
Looking forward to hearing from you.
Best regards,
[Your Name]
Examples of Persuasive Subject Lines
The subject line is one of the most important elements of any persuasive email. It’s the first thing the recipient sees and determines whether they open your email or ignore it. Below are examples of subject lines tailored for different types of emails, each designed to capture the recipient’s attention and encourage engagement.
For Sales Emails
“Exclusive Offer: Save 20% Today Only!”
“Transform Your Business With [Product/Service].”
“Are You Missing Out on This Game-Changing Solution?”
“Unlock the Full Potential of Your [Specific Process/Goal].”
“Ready to Boost Your [Metric, e.g., Revenue] by 30%?”
For Cold Outreach
“Quick Question About [Recipient’s Business/Service].”
“Loved Your Work on [Specific Project] – Let’s Connect!”
“Thought You’d Find This Useful: [Topic].”
“A Solution Tailored for [Prospect’s Company].”
“Can We Help You Achieve [Specific Goal]?”
For Fundraising Emails
“Together, We Can Make a Difference – Donate Today.”
“Your Support Could Change Lives – Join Us!”
“Every Dollar Counts: Here’s How You Can Help.”
“Urgent: Respond to [Crisis] Now.”
“Your Contribution Makes All the Difference – Donate Now.”
For Event Invitations
“You’re Invited: [Event Name] – Don’t Miss Out!”
“An Exclusive Invite for You – [Event Name].”
“Discover [Specific Benefit] at [Event Name].”
“Register Today for [Event Name] – Limited Spots Available!”
“Get Insights From Industry Leaders – Join [Event Name].”
For Follow-Up Emails
“Just Following Up – Any Questions About [Offer/Discussion]?”
“Still Thinking About [Offer/Opportunity]? Let’s Connect!”
“Friendly Reminder: [Offer/Deadline] Ends Soon.”
“Did You Receive My Last Email About [Topic]?”
“Let’s Pick Up Where We Left Off – Next Steps.”
These subject lines can be adapted to fit the specific tone and purpose of your email. A strong subject line sets the stage for the rest of the message, increasing the chances of engagement and action.
Tips for Writing a Persuasive Email
Crafting a persuasive email requires strategic thinking, strong communication skills, and attention to detail. By focusing on the recipient’s needs and presenting your message clearly, you can create emails that resonate and drive action. Here are a few ideas and tips to ensure your emails are both professional and effective.
Use an Engaging and Personalized Subject Line
The subject line is your first chance to grab the recipient’s attention. Make it relevant, concise, and specific to their needs. An engaging subject line can pique curiosity or address a pain point directly.
Example: “Struggling With Lead Generation? Let’s Fix It!”
Address the Recipient’s Pain Points and Needs
Your email should focus on how your solution solves the recipient’s challenges. Use concise wording to emphasize the benefits and demonstrate how you can add value.
Example: “Our tool streamlines lead generation, helping co-founders and sales reps save hours every week while increasing high-quality leads.”
Be Clear and Concise
Short emails are more effective than lengthy ones. Avoid overwhelming your reader with too much information, and focus on a single goal for the email.
Good Example: “Our platform helps automate workflows, saving your team 10+ hours weekly.”
Bad Example: “Our platform, which integrates with various tools, offers a wide range of features designed to optimize processes, enhance communication, and improve efficiency.”
Use Social Proof to Establish Credibility
Social proof, such as testimonials, case studies, or client success stories, can make your email more convincing. It shows the recipient that others have benefited from your solution.
Example: “Companies like [Well-Known Client] have increased their sales pipeline by 25% with our tool. Let us help [prospect’s company] achieve similar results.”
Include a Clear Call to Action
Your call to action should guide the recipient toward the next step. Whether it’s clicking a meeting link, downloading a resource, or replying to the email, make your CTA simple and actionable.
Example: “Let’s schedule a quick call to discuss how [Your Solution] can benefit [prospect’s company]. Does Thursday at 2 PM work for you?”
Test and Refine Your Emails
Run A/B tests to evaluate what resonates most with your audience. Experiment with subject lines, CTAs, or even word choice in your emails to improve results.
Testing helps you identify what engages your target audience and keeps you on the right track.
Use World of AI’s Free AI Email Generator
Writing persuasive emails can be time-consuming, especially when you need to ensure they are engaging, personalized, and actionable. That’s where World of AI’s Free AI Email Generator comes in—your ultimate tool for creating effective emails with minimal effort.
This AI email writer simplifies the process of crafting impactful emails. Whether you’re writing sales emails, cold outreach, or follow-ups, this free tool helps you generate professional, tailored drafts in seconds.
Focus on building relationships and achieving better results while the tool efficiently manages the task of drafting for you.
To use the AI email generator, you only need to:
Enter your email’s purpose or topic: Specify what the email is about, whether it’s a sales pitch, event invitation, or follow-up.
Let the AI generate a draft: Instantly receive a well-crafted email tailored to your input.
Edit, personalize, and send with confidence: Fine-tune the draft to add personal touches and align with your specific goals.
Ready to streamline your email writing process? Try World of AI’s Free AI Email Generator today!
FAQs About Example of Persuasive Email
How do I write a persuasive email?
To write a persuasive email, use a sales email template to streamline your process. Start with an engaging subject line and focus on providing value to prospective clients. Address their pain points, offer actionable data or solutions, and ensure your email campaign targets the right person with a clear call to action.
What is an example of a persuasive message?
A cold email targeting prospective clients is a strong example. For instance: “Hi [Recipient’s Name], our email templates have helped businesses like yours improve their email marketing campaigns. Using tailored insights, we can support your goals. Can we schedule a quick call to discuss this further?”
What should a persuasive email look like?
A persuasive email should be concise, professional, and goal-oriented. Use cold emails or sales email templates to engage prospective clients. For example: “Hi [Recipient’s Name], our platform leverages actionable data to enhance your email campaigns. Let’s discuss how we can align with your team’s goals.”
What is a good example of persuasion?
A convincing email for marketing campaigns might say: “Hi [Recipient’s Name], I noticed [prospect’s company] is looking to optimize its outreach. Our email templates and cold emails drive measurable results by connecting with the right person. Can we set up a time to explore this further?”